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Hooked: How to Build Habit-Forming Products



How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these…

Hooked

ISBN 10 : 9780698190665
ISBN 13 : 0698190661

How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products..


Hooked

ISBN 10 : 9780143193524
ISBN 13 : 014319352X

How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products o..


Hooked

ISBN 10 : 1591847788
ISBN 13 : 9781591847786

Outlines a model for innovating engaging products that encourage profitable customer behavior without costly advertising or aggressive messaging, drawing on the author's experience..


Contagious

ISBN 10 : 9781451686586
ISBN 13 : 1451686587

Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than other..


Designing For Behavior Change

ISBN 10 : 9781449367978
ISBN 13 : 1449367976

A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or o..


Traction

ISBN 10 : 9780698411876
ISBN 13 : 0698411870

Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged wit..


The Lean Product Playbook

ISBN 10 : 9781118960875
ISBN 13 : 1118960874

This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: * Determine your t..


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